How to Generate Roofing Leads for Your Business

How to Get Roofing Leads: 17 Different Methods

What is a Roofing Lead?

A roofing lead is a potential customer who has expressed interest in hiring a roofing company for their roofing services. These customers may need a roof repair, a new roof installation, or another type of roofing service. Roofing leads are essential for business owners in the roofing industry, as they help to generate new business and keep the sales pipeline full.

How Do Roofers Get Affordable Leads?

Roofers can obtain affordable leads through various channels, including online marketing, traditional marketing, and word of mouth referrals. By employing a combination of these strategies, a roofing contractor can increase their chances of attracting potential leads at a lower cost than if they were to rely solely on one method.

charts showing distribution of roofing lead sources


Kinds of Roof Leads

There are two primary types of roof leads: exclusive and shared. Exclusive leads are those that are generated solely for a specific roofing company and are not shared with any other business. Shared leads, on the other hand, are generated by third-party lead providers and are distributed to multiple businesses. While exclusive leads tend to be more expensive, they typically result in higher conversion rates and better return on investment (ROI) for the roofing business.

Exclusive Roofing Leads

17 Unique Ways to Generate Roofing Leads

Google Map Pack

One of the most effective ways to generate roofing leads is by optimizing your business for the Google Map Pack. This is a group of three businesses that appear at the top of Google search results for local searches. By claiming and optimizing your Google My Business listing and encouraging satisfied customers to leave online reviews, your roofing company can increase its chances of appearing in the Map Pack and attracting potential leads. Doubting the effectiveness of this tactic? Just remember that 85% of people use the internet to find local businesses.

Search Engine Optimization

Search engine optimization (SEO) is the process of improving your website's visibility on search engines like Google. By optimizing your website for relevant keywords, creating high-quality content, and building authoritative backlinks, you can improve your website's ranking on search engine results pages (SERPs) and attract more potential customers to your roofing services.

If your company can secure a top ranking for relevant keywords in your area, the CTR becomes 28.5%, meaning users click through almost 30% of the time.

Keyword/Local Optimization

Keyword and local optimization are essential components of SEO. By targeting specific keywords related to your roofing services and incorporating local terms, such as your city or region, you can increase your website's relevance for potential customers in your target audience. This will help improve your website's ranking on SERPs and attract qualified leads to your roofing business.

Organic Search Profiles

Organic search profiles are another important aspect of SEO. By optimizing your website's meta titles, descriptions, and header tags, you can create a clear and concise message that will entice potential leads to click on your website when they see it in search results. This can help improve your website's click-through rate and increase the number of potential customers who visit your site.

PR & Link-Building

Public relations (PR) and link-building are essential aspects of SEO that can help improve your website's authority and visibility on search engines. By creating high-quality content and building relationships with other websites and online publications, you can generate valuable backlinks that will enhance your website's credibility and attract more potential leads to your roofing services.

Facebook Advertising

Facebook advertising is another effective way to generate roofing leads. With its extensive targeting options, you can reach potential customers based on their location, interests, and demographics. By creating engaging ads and offering valuable incentives, such as discounts or free roof estimates, you can entice potential leads to inquire about your roofing services and grow your business.

Hail Chasing

Hail chasing is a unique method of generating roofing leads that involves targeting areas that have recently experienced hail storms. By offering your roofing services to homeowners in these areas, you can capitalize on the increased demand for roof repairs and replacements and generate a significant number of leads for your roofing business.

PPC Advertising (Google Ads)

Pay-per-click (PPC) advertising, such as Google Ads, is another effective way to generate roofing leads. By bidding on relevant keywords and creating compelling ad copy, you can drive potential customers to your website and increase the chances of converting them into paying customers. While PPC advertising can be more expensive than other methods, it can yield a high ROI when done correctly.

By Knocking

Door-to-door sales can also be an effective way to generate roofing leads. By knocking on doors and offering your roofing services to homeowners, you can engage with potential customers face-to-face and deliver tailored sales pitches that address their specific needs. This personal approach can help build trust and rapport with potential leads, increasing the chances of converting them into paying customers.

Trade Associations

Joining trade associations can help your roofing business generate more leads and expand its network. By participating in industry events and networking with other professionals, you can create valuable connections and partnerships that can lead to increased referrals and business opportunities.

Business Partnerships

Establishing partnerships with other businesses in your area can also help generate roofing leads. By collaborating with complementary businesses, such as real estate agents or home improvement contractors, you can exchange referrals and tap into each other's customer bases to generate more leads for your roofing services.

Content Marketing

Content marketing is an effective way to attract potential leads to your roofing business. By creating valuable and informative content, such as blog posts, videos, and infographics, you can establish your company as an authority in the roofing industry and attract potential customers who are searching for information about roofing services.

Email Marketing

Email marketing is another powerful tool for generating roofing leads. By building an email list of potential customers and sending them regular newsletters and promotional offers, you can keep your roofing services top-of-mind and encourage them to reach out when they need a roofing contractor.

Local SEO

Local SEO is the process of optimizing your website for local search results. By creating content that is relevant to your local area, claiming your Google My Business listing, and encouraging positive online reviews, you can improve your website's visibility on local search results and attract more potential leads to your roofing services.

Trade Shows

Trade shows present an excellent opportunity for your roofing business to network with potential customers and generate leads. By setting up a booth at industry events and showcasing your roofing services, you can engage with potential leads face-to-face and demonstrate the value that your company can provide.


HomeAdvisor is an online platform that connects homeowners with home improvement contractors, including roofing professionals. By creating a profile on HomeAdvisor and gathering positive reviews from satisfied customers, you can increase your visibility on the platform and generate more roofing leads.

Angie's List

Angie's List is another online platform where homeowners can find and hire local contractors for their home improvement projects. By creating a profile and maintaining a strong reputation on Angie's List, you can attract potential leads who are specifically searching for roofing services in your area.


Thumbtack is an online marketplace that connects customers with local professionals for various services, including roofing. By creating a profile on Thumbtack and gathering positive reviews, you can increase your visibility on the platform and generate more roofing leads.

Free Roof Estimates and Inspections

Offering free roof estimates and inspections is an excellent way to generate roofing leads. By providing valuable information and professional advice to potential customers, you can demonstrate your expertise and build trust with your target audience. This can help convert potential leads into paying customers and grow your roofing business.

Word of Mouth

Word of mouth referrals are one of the most powerful ways to generate roofing leads. By delivering exceptional service and encouraging satisfied customers to refer their friends and family, you can create a strong network of loyal clients who will continue to generate new leads for your roofing business.



Contact Contractor SEO Specialists for help with roofing leads

If you're looking to generate more roofing leads for your business, consider contacting Contractor SEO Specialists. With their expertise in SEO, online marketing, and lead generation, they can help you create a comprehensive marketing strategy that will attract potential customers and grow your roofing business.


How Do Roofers Get Affordable Leads?

Roofing companies get leads through promotional strategies like paid advertising, organic SEO, and in-person trade shows or canvassing. Some roofers also pay 3rd party brokers to exchange prospects' contact information, leading to lower conversion rates.

What is a Google Business Profile?

Gone are the days of looking up a business in the yellow pages. Nowadays, most people's first—and last—stop is Google.

A Google Business Profile is the standardized listing that comes up when someone googles a business. It includes the business's name, physical address, phone number, hours of operation, website link, photos, and more.

How Do I Set Up My Google Business Profile?

To set up your Google Business Profile, check out this Get Started guide on Google's support page.

How do I promote my roofing company online?

A: You can promote your roofing business online with website design, SEO, content marketing, and Google My Business. The stronger your online grows, the more likely you are going to generate quality roofing leads consistently. Your roofing website should have a compelling and clear CTA that converts visitors to leads.

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